- 1.2MApp installs
- −41%Cost per install
- +27%Day-30 retention
The challenge
Finpal needed one million installs in six months with a budget that would not survive expensive clicks. Finance apps also face strict ad policies and a sceptical audience.
What we did
- Recruited 40 creators to film relatable “who pays the bill?” moments
- Tested over 300 video hooks on TikTok and Meta
- Optimised the app store listing with new screenshots and keywords
- Set up onboarding e-mails to lift day-30 retention
The results
Finpal passed 1.2 million installs in six months at a 41% lower cost per install than planned — and more of those users stayed.
1.2M installs
The creator videos were genuinely funny and they worked. We beat our install target with budget to spare.
Sofia MartinsHead of Growth, Finpal