- +58%Repeat orders
- 34%Revenue from e-mail
- 41%Average open rate
The challenge
Zesty’s ads brought in new customers, but most never ordered again. They sent one generic newsletter a month.
What we did
- Cleaned the list and fixed deliverability
- Built welcome, abandoned cart, post-purchase, win-back and review flows
- Launched a weekly “new menu” e-mail with one-click ordering
- Added SMS reminders before the weekly order cut-off
The results
Repeat orders grew 58% in six months and e-mail and SMS now drive 34% of revenue.
