- 18MVideo views
- +96kNew followers
- +73%Valentine sales
The challenge
Bloomly’s bouquets were stunning, but their social channels posted twice a month and Valentine’s Day was ten weeks away.
What we did
- Built a content calendar around daily 30-second bouquet videos
- Partnered with lifestyle creators for gifting stories
- Turned the best-performing videos into paid campaigns
- Planned a 48-hour Valentine drop with countdown stories
The results
Videos reached 18 million views, the account gained 96,000 followers and Valentine sales grew 73% on the year before.
18M video views
Anika and the team understood our flowers and our customers. Valentine’s week was the busiest in our history.
Ishita SenFounder, Bloomly Flowers