- +212%Online orders
- 5.4×Return on ad spend
- −38%Cost per order
The challenge
Brewline roasts some of the best coffee in Dhaka, but 90% of sales still happened in two cafés. Their online shop got traffic from Instagram and very little else, and their first attempts at ads cost more than the orders they brought in.
What we did
- Rebuilt tracking with GA4 and the Meta conversion API so every order was counted
- Launched Search and Shopping campaigns for high-intent coffee searches
- Filmed twelve short videos in their roastery and tested three new hooks every week
- Optimised product pages for “specialty coffee beans” searches
The results
Within eight months online orders grew by 212% at a 5.4× return on ad spend. The subscription option we added to product pages now brings in more than 3,000 monthly subscribers.
Our online shop is now our biggest café — and it never closes.
Rumana Akhter, Co-founder
+212% online orders
Loudmint treated our ad budget like it was their own money. Eight months later our online shop is our biggest café — and it never closes.
Rumana AkhterCo-founder, Brewline Coffee