- +87%Conversion rate
- 2,960Test rides booked
- $1.1MNew sales pipeline
The challenge
VoltCycle’s ads brought in plenty of visitors, but the landing page asked people to buy a $2,000 bike straight away.
What we did
- Fixed tracking and mapped the funnel from ad click to showroom visit
- Interviewed 20 recent buyers about why they hesitated
- Tested a “free test ride” offer against “buy now”
- Simplified the booking form to three fields
The results
The winning variant lifted conversions by 87%. Test rides more than doubled and created a $1.1M sales pipeline.
