- 4.8×Return on ad spend
- +164%Revenue
- 38,200New customers
The challenge
Nomad Trail had great products and loyal customers, but their ad accounts were a tangle of overlapping campaigns. Spend was rising and returns were flat.
What we did
- Rebuilt the product feed with better titles, images and custom labels by margin
- Split Performance Max by product category and margin
- Briefed twenty creators for honest gear reviews on Meta and TikTok
- Launched a new landing page for their best-selling backpack
The results
Revenue grew 164% in twelve months while the return on ad spend rose from 2.9× to 4.8×. More than 38,000 new customers placed a first order.
4.8× ROAS
They cleaned up years of messy campaigns in a month. Weekly creative tests and honest reporting — we finally know exactly what our spend returns.
Daniel BrooksE-commerce Director, Nomad Trail Gear