Campaigns get the attention, but automated flows do the heavy lifting. For Zesty Meal Kits, five flows now drive 34% of revenue.
- Welcome series — three e-mails that turn subscribers into buyers.
- Abandoned cart — a reminder after one hour, an incentive after a day.
- Post-purchase — thank you, how-to tips and a review request.
- Cross-sell — the product people usually buy next.
- Win-back — a friendly nudge after 45 days of silence.
Start with abandoned cart. It is the quickest win for almost every store.
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