When Nomad Trail came to us, their Shopping campaigns broke even at best. Twelve months later they return $4.80 for every dollar. No magic — just a better feed and better structure.
Fix the feed first
- Rewrite product titles with the words people search for
- Use lifestyle images for hero products
- Add custom labels for margin and best sellers
Structure by margin
We split Performance Max into campaigns by margin band, so high-margin products could bid harder.
Test creative every week
Video assets with real customers outperformed studio shots by 38%. We now brief new creative every Monday.
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